to your health

The new science of brain health.

“Pharmacogenomics is the study of how genes affect a person’s response to drugs. It’s a relatively new field that combines pharmacology (the science of drugs) and genomics (the study of genes and their functions) to develop effective, safe medications that […]

under the microscope

Why do placebos work?

Scientists used fMRI to detect which parts of the brain were pathways for the placebo and nocebo effects. They found the brainstem active during both. | learn more

under the microscope

How do optical illusions work?

“The question is whether the “illusion” part is generated in our brains or in the visual data our eyes are sending to our brains. Over the course of three experiments, the scientists say they believe the phenomenon occurs in each […]