under the microscope

Can neural stimulation zap addiction?

“This type of brain-zapping therapy, known as transcranial magnetic stimulation (TMS), has shown encouraging results in clinical trials involving chronic users of cocaine, alcohol, heroin, methamphetamine, and cannabis. Regulators in the United States, Canada, the European Union, and Israel have […]

retail therapy

Siting bank branches.

“The ideal branch is in an upper middle-class neighborhood on a corner of Main Street and Main Street.” Thinking back to the first bank account I ever had, it was at the corner of the nearest major streets to my […]

better doing

How to do hard things.

Casey Rosengren describes Acceptance and Commitment Therapy (ACT) and how it helped him to approach the stress and uncertainty of entrepreneurship in a new way. “At a high-level, ACT (pronounced “act” not “A-C-T”) looks at how our thoughts influence our […]

better doing

The carrot problem.

Instead of admitting that a new kind of radar allowed British WW2 pilots to shoot down their German adversaries at night, “they invented a propaganda campaign that claimed their pilots had developed exceptional eyesight by eating “an excess of carrots.” […]