retail therapy
Amazon’s biggest shipping carrier is now Amazon
“On the heels of the FedEx breakup, a new leader emerges in Amazon package delivery.” | learn more
Category: retail therapy
retail therapy
Parenthood and Instagram ads
This is an interesting post about how effective the advertising barrage is at targeting and repeatedly exposing users to ads. In this case, for modern breast pumps. | learn more
retail therapy
Dame products sues New York’s MTA over advertising
This might be a better campaign than the original one they had planned. “NYC’s transit agency … rejected Dame’s exciting new subway ad campaign, citing vague and sexist reasons. Their message: There’s plenty of space for erectile dysfunction drugs, but […]
retail therapy
Amazon wins battle for ’.amazon ’ domain names
“Amazon recently won a seven-year battle to quite literally capture the last word in e-commerce.” | learn more
retail therapy
The inside story of a Burger King ad campaign
The Whopper Detour campaign sold $0.01 Whoppers from the BK app, only while customers were at a McDonalds. Genius. “Global CMO Fernando Machado shares the long road to Whopper Detour and its 37:1 ROI” | learn more
retail therapy
Walmart is becoming a technology company
The author makes the point that Walmart has embraced the need to be tech-focused as it competes with Amazon, Alibaba & other tech/retail giants. What the author misses is that Walmart, despite its 60 years of age, has often been […]
retail therapy
Direct-to-consumer brands by the numbers
Sitara Ramesh pulled data from Andy Dunn’s list of 92 DNVBs along with some others to come up with some insights about funding, geography, etc. | learn more
retail therapy
IKEA gets a new logo for the internet
In a link below you’ll see an article about the ‘tough tomato principle’ about co-evolution. This is that principle in action. First came the internet, then the internet evolved to handle images (and logos), and now logos are evolving to […]
retail therapy
Amazon starts building an airport, and TechCrunch has the winning headline
“Jeff Bezos personally dumps a truckload of dirt on FedEx’s future.” They’re building a 3-million-square-foot airport near Cincinnati to help get your packages to you next-day. | learn more
retail therapy
Chinese shopping app falls for American bargains
Imagine a mobile QVC broadcast from foreign (US in this case) retail stores. “Live-stream shopping is captivating China, and one app lets viewers take part in the scramble for discounts in U.S. stores; ‘How is this possible? Why isn’t all […]