Bonsai trees are tiny versions that mimic the shape and scale of full size trees. This author, Simon Andrews, writes: “Warby Parker will never be as big Sunglass Hut. Away will never be as big as Samsonite.” | learn more
“On the heels of the FedEx breakup, a new leader emerges in Amazon package delivery.” | learn more
This is an interesting post about how effective the advertising barrage is at targeting and repeatedly exposing users to ads. In this case, for modern breast pumps. | learn more
This might be a better campaign than the original one they had planned. “NYC’s transit agency … rejected Dame’s exciting new subway ad campaign, citing vague and sexist reasons. Their message: There’s plenty of space for erectile dysfunction drugs, but […]
“Amazon recently won a seven-year battle to quite literally capture the last word in e-commerce.” | learn more
The Whopper Detour campaign sold $0.01 Whoppers from the BK app, only while customers were at a McDonalds. Genius. “Global CMO Fernando Machado shares the long road to Whopper Detour and its 37:1 ROI” | learn more
The author makes the point that Walmart has embraced the need to be tech-focused as it competes with Amazon, Alibaba & other tech/retail giants. What the author misses is that Walmart, despite its 60 years of age, has often been […]
Sitara Ramesh pulled data from Andy Dunn’s list of 92 DNVBs along with some others to come up with some insights about funding, geography, etc. | learn more
In a link below you’ll see an article about the ‘tough tomato principle’ about co-evolution. This is that principle in action. First came the internet, then the internet evolved to handle images (and logos), and now logos are evolving to […]
“Jeff Bezos personally dumps a truckload of dirt on FedEx’s future.” They’re building a 3-million-square-foot airport near Cincinnati to help get your packages to you next-day. | learn more