The Whopper Detour campaign sold $0.01 Whoppers from the BK app, only while customers were at a McDonalds. Genius. “Global CMO Fernando Machado shares the long road to Whopper Detour and its 37:1 ROI” | learn more
The author makes the point that Walmart has embraced the need to be tech-focused as it competes with Amazon, Alibaba & other tech/retail giants. What the author misses is that Walmart, despite its 60 years of age, has often been […]
Sitara Ramesh pulled data from Andy Dunn’s list of 92 DNVBs along with some others to come up with some insights about funding, geography, etc. | learn more
In a link below you’ll see an article about the ‘tough tomato principle’ about co-evolution. This is that principle in action. First came the internet, then the internet evolved to handle images (and logos), and now logos are evolving to […]
“Jeff Bezos personally dumps a truckload of dirt on FedEx’s future.” They’re building a 3-million-square-foot airport near Cincinnati to help get your packages to you next-day. | learn more
Imagine a mobile QVC broadcast from foreign (US in this case) retail stores. “Live-stream shopping is captivating China, and one app lets viewers take part in the scramble for discounts in U.S. stores; ‘How is this possible? Why isn’t all […]
I probably should have expected this, but I didn’t. Have you visited Relentless.com recently? “Amazon could build a zero-margin equivalent of C.H. Robinson inside the ‘shipping costs’ line on its P&L without anyone noticing.” | learn more
The news here is a big deal, but shouldn’t surprise anyone who has been paying attention to Amazon’s relentless pressure. My favorite part might be this Yahoo Finance headline: “Amazon ‘Sneezes’ One-Day Delivery, And A Chill Envelops Retail, Logistics Landscape” […]
I imagine waking up to a $2B lawsuit against me would probably ruin my day – I wonder how he’s feeling about it? At the very least, I’m sure he’s not surprised. On a side note, this is a great […]
This interview is a great reminder of China’s outsized role in the luxury goods market. “Ian Rogers, the chief digital officer of LVMH sat down with Jing Daily to talk about reinventing the biggest luxury group in the world and […]