“It’s an opportunity to generate revenue for the system with little in the way of additional cost, no operational complexity and no disruption to our customer experience,” McDonald’s CMO Morgan Flatley said, as the chain pilots ads on digital drive-thru boards. McDonald’s thinks the media network could eventually become “a $1 billion business.” ~ learn more
“McDonald’s secret sauce is really commercial surveillance,” says Jeff Chester. A WIRED reporter pulled their own file via California’s privacy law and got a 515-page dossier packed with predictions, profiles, and “attrition” math. ~ learn more
“The Coca-Cola from McDonald’s manages to taste crisper, sharper, even fresher than the same drink from other fast-food restaurants.” | learn more
Some years back, I heard a story about the McDonald’s in Williston, ND (home of the somewhat recent oil boom). The manager would drop by the oil workers’ camp in the AM to pick up dinner orders, then drop them off on her way home from work at night. I don’t know if its true, but maybe Walmart heard the same story. Say what you will about the giant discount…