A billion-dollar drive-thru side hustle.

A billion-dollar drive-thru side hustle. “It’s an opportunity to generate revenue for the system with little in the way of additional cost, no operational complexity and no disruption to our customer experience,” McDonald’s CMO Morgan Flatley said, as the chain pilots ads on digital drive-thru boards. McDonald’s thinks the media network could eventually become “a $1 billion business.” ~ learn more