This post offers a look into the creator economics of Tiktok, Instagram and Youtube. “Professional influencers can command huge sums for sponsored posts/videos… But it’s a tough game, with enormous power laws and low chances of success. Even on YouTube, […]
“If anything, it seems like crypto has made the ‘old’ centralized social networks, especially Twitter, more central than ever. How many influencers have used their followers to make an easy leap into crypto sales? How many important projects have used […]
Writing for Harper’s Magazine, Barrett Swanson spent a few days in a Los Angeles mansion for TIkTok influencers called Clubhouse For the Boys. “Also known as content houses or TikTok mansions, collab houses are grotesquely lavish abodes where teens and […]
“Ogilvy’s policy comes as the UK government reviews the Digitally Altered Body Image Bill that would require an influencer to disclose edited content.” Since influence transcends geographies, there’s probably some interesting game theory to be considered here. | learn more
“The proliferation of influencer culture has pulled back the curtain on the world of brand sponsorships and endorsements, leading consumers to become more skeptical of what motivates a celebrity to make a product recommendation.” | learn more
Sorry influencers, using Tiktok and Facebook to drive traffic to your counterfeit products on Amazon’s marketplace isn’t going to fly. | learn more
A presentation from a16z general partner Connie Chan. “Believe it or not, we’re still in the early days of the internet. And even though it originated in the U.S., countries like China – that leapfrogged the infrastructure phase to go […]