thoughts of food

Big Milk’s war to win Gen Z.

“In a new ad for Big Dairy, Aubrey Plaza promotes fake “Wood Milk.” But the dairy industry’s latest attempt to win over the youths has backfired—big time.” ~ learn more

retail therapy

The rise of docfluencers.

“Medical professionals or “docfluencers” have inherent trust from people due to their expertise — a trait that traditional content creators might struggle to have when promoting a product. Coupled with their ability to talk about the scientific benefits a product […]

better doing

“I’ve seen this before, it didn’t work.”

How should a founder process this sort of feedback? Neither by flatly dismissing it, nor by giving up because of it, but by doing the homework to understand why this time is different. “Each generation of founders comes back to […]

tech, startups, internet

How did solar power get cheap?

“Solar went from the most expensive source of electricity in the 1950s to the least expensive source of electricity in the 2020s.” The root cause: hundreds of billions of dollars of both public and private investments. Those investments, first in […]