I learned of this incredible marketing thanks to a coworker! “This search for niche groups led Subaru to the 3rd rail of marketing: They discovered that lesbians loved their cars. Lesbians liked their dependability and size, and even the name […]
A hot summer presents an Alabama real estate owner/operator with surprises. | learn more
It’s actually impressive just how unprofitable of a business these brands are in. “Brands laid off staff, cut guidance and accumulated losses in a tougher operating environment. A select few continued to thrive.” | learn more
Dan Frommer lavishes praise on the Chicago-based corner store of the future. “Foxtrot is a few things: Upscale convenience store, third-wave coffee shop, and wine boutique, digitally equipped for pickup and delivery. Each of these pieces is important, and I’ll […]
“Black-hat international sellers … hide behind shell businesses and fake names. if they get popped for writing fake reviews or selling a product that kills someone, they just show up next week under a new account.” | learn more
“In beauty circles, the Lipstick Effect, also called the Lipstick Index, is claimed to be the category’s leading economic indicator. The concept is that in times of a recession and other economic stresses, women will indulge in discretionary purchases that […]
“Amazon is facing a looming crisis: It could run out of people to hire in its US warehouses by 2024, according to leaked Amazon internal research from mid-2021 that Recode reviewed.” | learn more
“CNN on Tuesday noted that a report from Bank of America claims that the company hasn’t been cooling its stores as a way to save money amid a decline in sales.” Also, their CEO was recently shown the door after […]
Have you ever visited a website, left without giving them your email, then had them slide into your inbox anyway? | learn more
This is a McKinsey post about the advertising businesses built on top of major retailers. Considering Amazon’s ad side hustle is a $30B+ business already, I’m surprised I hadn’t heard the term RMN before. | learn more