Irrelevant ‘aha moment’ can change your world view.

Take a worldview such as “people’s core qualities are fixed” and mix up the last word’s letters, like “iexfd”, and the reader will have a little ‘aha moment’ when they unscramble it, which also makes it more likely that they’ll internalize it. “These results demonstrate that artificially induced aha moments can make worldview beliefs seem truer, possibly because humans partially rely on feelings of insight to appraise an idea’s veracity.” ~ learn more