Building SKIMS, with co-founder Jens Grede.

Building SKIMS, with co-founder Jens Grede. I came away from this interview very impressed by the acumen that Jens displayed in the ‘culture’ business. “Our conversation left my head spinning. Jens has this remarkable ability to be both creative and commercial. He puts brilliant frameworks into plain terms and knows consumer like the back of his hand. Jens explains how pop culture is the only remaining hack to the consumer economy in our fragmented media landscape and describes today’s cultural shift as “clamoring for comfort” in uncertain times.” ~ learn more