Full DNS namespace integration to ENS.
I missed this news last year, but I think it’s quite interesting. You can use a .com (or other) domain name as an address in cryptoland. “For example, if you own “example.com” on DNS, you can import it into ENS — as example.com… You can then set ENS records for it, e.g. to allow you to receive payments in cryptocurrencies like ETH, BTC, and DOGE to example.com.” | learn more