You May Also Like: Taste in an Age of Endless Choice
This is another book full of references to scientific studies. A deep dive on preferences, where they come from, and how they change. One key insight: we like what is familiar. (View on Amazon)
This is another book full of references to scientific studies. A deep dive on preferences, where they come from, and how they change. One key insight: we like what is familiar. (View on Amazon)