Pavel Sokolovsky

Yoga

better doing · Sep 2024

The case against morning yoga, daily routines, and endless meetings.

“This is the anti-routine essay, in which I refute the paradigm of fitter, happier, more productive routines as the secret to success. Our careers are defined by the highest moments of its biggest upside swings. The question is how to create the most opportunities at achieving that, not how to execute perfect little habits.” ~ learn more

retail therapy · May 2023

The inside story of fitness brand Vuori’s growth.

I’ve been enjoying their products and had no idea they started life as a men’s Yoga brand. “What does a guy wear to yoga? This is the question that disrupted a highly competitive activewear industry, and the question that led to a lifestyle brand creation in return.” ~ learn more