better doing

Brands improve people’s performance

“When people struggle with a difficult task, using a brand can help them perform better. For example, people who drank water from a Gatorade cup exercised harder and longer.” | learn more

better doing

You’re only as good as your worst day

“Across the board, we tend to measure performance by what happens when things are going well. Yet how people, organizations, companies, leaders, and other things do on their best day isn’t all that instructive. To find the truth, we need […]