Pavel Sokolovsky

performance

tech, startups, internet · Dec 2025

Google brings on the AI deflation.

“Google’s latest model underprices the state of the art by 70% to 79%, with very similar levels of performance.” ~ learn more

better doing · May 2021

Brands improve people’s performance

“When people struggle with a difficult task, using a brand can help them perform better. For example, people who drank water from a Gatorade cup exercised harder and longer.” | learn more

better doing · Dec 2020

You’re only as good as your worst day

“Across the board, we tend to measure performance by what happens when things are going well. Yet how people, organizations, companies, leaders, and other things do on their best day isn’t all that instructive. To find the truth, we need to look at what happens on the worst day.” | learn more