Pavel Sokolovsky

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book recommendations · Jun 2017

Shoe Dog: A Memoir by the Creator of Nike

There is so much interesting history behind the Nike brand and it’s predecessor Blue Ribbon Sports, and I had no idea! Knight explains the efforts to build the business, starting with selling shoes out of the trunk of his car. It’s also a great window to the culture he worked to build for his company, including the executive team that called themselves the Buttheads. As usual for memoirs of very…

better doing · Jun 2017

You should learn by interleaving. 

Instead of mastering one thing before moving on to the next, interleaving means mixing related skills among each other to take small steps that cumulatively have a bigger effect. |learn more

tech, startups, internet · Jun 2017

Amazon Web Services changed the way VCs fund startups. 

According to new research, “[s]tarting companies is becoming so quick and cheap that venture capitalists have shifted strategy funding entrepreneurs. Now, more startups get backing—but they have to prove themselves in a hurry…” | learn more

big ideas · Jun 2017

The truth about tulips. 

This article adds context and busts myths about the famed Tulip bubble of the 1600s, then ties it back to Cryptocurrencies. | learn more

thoughts of food · Jun 2017

The CEO of Impossible Foods speaks. 

Patrick Brown runs the company that’s trying to make meatless meat that’s as tasty as the real thing. He’s raised $200 million for this venture, and thinks VCs need to ask harder scientific questions. | learn more

big ideas · Jun 2017

Why humans have a hard time living in the moment. 

“What best distinguishes our species is an ability that scientists are just beginning to appreciate: We contemplate the future. Our singular foresight created civilization and sustains society. It usually lifts our spirits, but it’s also the source of most depression and anxiety, whether we’re evaluating our own lives or worrying about the nation.” | learn more

tech, startups, internet · Jun 2017

A second chance for QR codes. 

I’ve been pretty critical of QR codes for a long time. The next version of the iPhone camera will be able to read them, so it’s time to re-evaluate the possibilities. | learn more

fun facts · Jun 2017

The story of the world’s biggest diamond heist. 

“In February 2003, Notarbartolo was arrested for heading a ring of Italian thieves. They were accused of breaking into a vault two floors beneath the Antwerp Diamond Center and making off with at least $100 million worth of loose diamonds, gold, jewelry, and other spoils. The vault was thought to be impenetrable.” | learn more

fun facts · Jun 2017

The economics of bank robbery. 

“Bank robberies are great case studies for the economics of crime. They’re premeditated affairs in which a perpetrator has evaluated (consciously or not) the rationality of proceeding. The gains are quantifiable. They also come with a built-in dilemma: every minute a robber stays in the bank increases both the haul and the chance of getting caught.” | learn more

better doing · Jun 2017

Brainstorming without group-think. 

We’ve all seen times where brainstorming leads to narrowing of ideas rather than the opposite. University of Texas professor Art Markman offers advice for how to get better results from brainstorming sessions. | learn more