There’s a common view that ads work by associating positive memories and feelings with products. This author disagrees and makes a compelling case for an alternate theory. “…[R]ather than trying to change our minds individually, [an ad] instead changes the […]
It’s my pleasure to promote this interview between two people who I really like: Ilya Zlotnik, wealth advisor and partner at Vivaldi Capital Management, and Daniel Chille, founder and owner of TBD Fitness. ~ learn more
I’m a sucker for discussions of entropy, which is the tendency (sometimes law) for all systems to trend toward disorder. ~ learn more
“Basically, your brain does game theory: Do the cool people around you like potatoes? Would you benefit from liking potatoes? Do you understand potato consumption rituals well-enough to blend in at the hot potato salons? Then: Start liking potatoes.” ~ learn more
“Included this year are life-sciences startups, companies spun out from Chicago stalwarts and businesses using artificial intelligence to disrupt their industries.” Shout out to BiomeSense and Quicklly! ~ learn more
An interview with Jason Lemkin on building a world-class sales org. “Hire your first salesperson when you have closed the first 10 customers and are spending more than 20% of your time on sales. Don’t be swayed solely by impressive […]
Nothing particularly jaw-dropping in this set of demo videos, and lots of “just give it a moment” during the live demos. However, taken as a whole, very promising! ~ learn more
“The story of Techstars Chicago starts with an organization called Excelerate Labs. Created in 2009, the program was led by a group of local founders and investors, and was designed to connect existing successful founders and operators with new companies […]
This is pretty opulent. “The company’s website hammers home the point that the ice destined to chill drinks in glitzy watering holes halfway around the world is taken from icebergs already naturally detached from the glacier and floating in Greenland’s […]
Watch this video. It’ll be 3 minutes you won’t regret. Write back to me and let me know how long it took before the feeling of awe set in. ~ see video