big ideas

How stories last

If we want information to last longer than 3 generations, stories are the only way to go. “Stories are alive. The ones that last, Gaiman said, outcompete other stories by changing over time. They make it from medium to medium—from […]

better doing

Stories are cool, but often wrong. 

Humans are genetically wired to be story tellers and story listeners. Our ability to tell stories actually sets us apart from other species and allows us to form larger groups that get more accomplished together. This strength is, unfortunately, one […]