“Elliott Hill started his career at Nike as an intern in 1988 and took on 19 different roles in the organization before retiring in 2020. Now, he’s back as chief executive.” ~ learn more
Former Nike marketer Massimo Giunco indicts the three key strategic decisions taken by CEO John Donahue since January 2020. 1) Eliminating sports-based categories in favor of men/women/kids; 2) Cutting wholesale sales in favor of d2c; 3) Centralizing its marketing model […]
“Within the lawsuit, Nike lawyers explicitly state that this case is not concerning the one-of-one customisations, but rather Ciambrone’s ‘attempts to build an entire multifaceted retail empire through their unauthorized use of Nike’s trademark rights and the associated goodwill that […]
“Web3 and DTC are natural partners and Nike will be of the first major retailers to iterate around Web3 principles. It’s not just a new revenue stream: it’s community and status.” | learn more
Nike cuts 6 more retailers including DSW and Urban Outfitters. They closed 9 wholesale accounts in August and now are closing even more. The slow but steady march toward direct-to-consumer continues. | learn more
The dynamic between brands and retailers is in flux. For decades, most brands needed retailers to reach consumers. For some time, they just preferred the convenience of selling in bulk to few customers. Now many of them have built enough […]
Even the strongest of brands is hurting today. “Nike reported an unexpected quarterly net loss and a sales decline of 38% year-over-year.” That’s despite digital sales growing by 75% to represent 30% of their revenue. | learn more
The Sotheby’s auction is still running, and they’re already going for $240,000. | learn more