retail therapy

Nike continues closing wholesale accounts

The dynamic between brands and retailers is in flux. For decades, most brands needed retailers to reach consumers. For some time, they just preferred the convenience of selling in bulk to few customers. Now many of them have built enough […]

retail therapy

Nike hit hard by coronavirus

Even the strongest of brands is hurting today. “Nike reported an unexpected quarterly net loss and a sales decline of 38% year-over-year.” That’s despite digital sales growing by 75% to represent 30% of their revenue. | learn more