There’s a common view that ads work by associating positive memories and feelings with products. This author disagrees and makes a compelling case for an alternate theory. “…[R]ather than trying to change our minds individually, [an ad] instead changes the […]
It’s a small sample size of 6 people who had electrodes implanted into their brains. “The following morning they all performed better on the memory test than they had after a night with no stimulation.” ~ learn more
“Sleep deprivation can cause memory loss. However, is is unclear whether the information that gets “lost” as a result of sleep deprivation is truly gone or just difficult to retrieve. A recent animal study found that this information can be […]
“We replicated the findings of the original study, with 35% of participants reporting a false memory for getting lost in a mall as a child (compared to 25% in the original study). However, using a novel self-report measure, just 14% […]
Have you noticed that the “party drugs” of previous generations are becoming the medicines of the future? Ketamine seems to be following the paths of psychedelics and cannabis. | learn more
“Emerging evidence suggests that the brain encodes abstract knowledge in the same way that it represents positions in space, which hints at a more universal theory of cognition.” | learn more