This HBR article makes the point that simplistic thinking about customer journeys holds back product managers. Instead, the author introduces the customer journey matrix between effortless/effortful and predictable/unpredictable. | learn more
This HBR article highlights interesting findings that show people have lower intrinsic motivation when they feel like they’re working during personal time. Interestingly, simply re-framing the time as work time, for example by telling yourself “People usually use weekends to […]
Three authors writing for Harvard Business Review take a skeptical view of the prospects for Amazon Go. They make the case that tech adoption in retail often falters, using comparisons like RFID and self-checkout. I think they are missing the […]