big ideas

How heat pumps became a Nordic success story.

This started as a response to the 1970s oil price shock and was further aided by a carbon tax introduced in 1990. “Sweden, Norway and Finland also have the coldest climates in Europe. In all three countries, there are now […]

under the microscope

Study finds saunas promote good heart health. 

Thank you to Finland and its wonderful people for supporting this critical research into saunas! They found that, “taking a sauna bath of 30 minutes reduces blood pressure and increases vascular compliance, while also increasing heart rate similarly to medium-intensity […]

fun facts

Why Finland loves saunas.

“The only Finnish word to make it into everyday English is sauna. But what it is, and how much it means to Finns, is often misunderstood – and it’s definitely not about flirtation or sex.” | learn more