How startup bootstrapped its way to a $2.35B acquisition in less than 4 years.

This is the story of Assurance, which sold to Prudential in 2019. The founders bootstrapped the company to profitability and never looked back. I think a big part of this was getting the timing right. “It’s an unusual success story in a tech industry saturated with startups that raise gobs of venture capital dollars with a growth-at-all-costs mentality and sometimes never become profitable.” ~ learn more