How an ad campaign made lesbians fall in love with Subaru.

I learned of this incredible marketing thanks to a coworker! “This search for niche groups led Subaru to the 3rd rail of marketing: They discovered that lesbians loved their cars. Lesbians liked their dependability and size, and even the name “Subaru.” They were four times more likely than the average consumer to buy a Subaru.” | learn more