lululemon’s white space

The popular athleisure brand is unique for having a single brand that appeals to multiple varied demographics at once. “It seems counter-intuitive. A young professional does not want to be associated with the suburban mom. And the suburban mom does not want to be associated with the young professional. But they both want to be associated with lululemon.” The author, analyzing their acquisition of Mirror, explains they bought Mirror not due to pandemic reflex, but rather because they need body motion data to support their Whitespace product lab. | learn more