Nike continues closing wholesale accounts

The dynamic between brands and retailers is in flux. For decades, most brands needed retailers to reach consumers. For some time, they just preferred the convenience of selling in bulk to few customers. Now many of them have built enough direct-to-consumer infrastructure to own the full retail channel. “Nike is closing nine of its wholesale accounts as it aims to prioritize its direct-to-consumer (DTC) channels and continue its transformation into a digital-first company.” | learn more