The best way to get PR for your new software launch

The team at Basecamp launched a new paid email service called Hey.com this week. Like Gmail, it’s email service & email software bundled together with some new bells & whistles. The founders are now publicly feuding with Apple over the App Store’s 30% cut of revenue, generating loads of free publicity coinciding with the product launch. I tried Hey this week and it’s a nice product, though I don’t plan on switching any time soon. | learn more