The best way to get PR for your new software launch

The team at Basecamp launched a new paid email service called this week. Like Gmail, it’s email service & email software bundled together with some new bells & whistles. The founders are now publicly feuding with Apple over the App Store’s 30% cut of revenue, generating loads of free publicity coinciding with the product launch. I tried Hey this week and it’s a nice product, though I don’t plan on switching any time soon. learn more

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