DTC brands partner to create communities and save on marketing spend

The strategic concept here is interesting. Also interesting is my apparent ignorance of most hot new consumer brands. Maybe it’s because I don’t use Instagram? “Growing coalitions between brands via community and content is one bet for them to survive. During the pandemic, they’re “banding together to weather the storm.” learn more (see also: Elliot Virtual Mall)

Leave a Reply

Your email address will not be published. Required fields are marked *