Move upstream to solve problems before they happen

1997: Drunk teenagers flood downtown Reykjavik at 3:00 AM (not a typo).

 “In 1998, 42 percent of Icelandic 15- and 16-year-olds reported having been drunk in the previous 30 days. Almost a quarter smoked cigarettes daily, and 17 percent had already tried cannabis.” Twenty years later, teenage culture had been completely transformed – and not because of an ‘anti-drug’ campaign. learn more

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