The rise of the DTC telemarketer

Retailers, including the hip direct-to-consumer variety, are more often turning to phone calls and text messages to reach potential customers. “Telemarketing is no longer relegated to scammers, insurance companies and debt consolidation firms. Unsolicited calls and texts are becoming a mainstay of the e-commerce marketer playbook, too — and they rely on crossing personal communication barriers that many companies have historically avoided.” learn more

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