Measure What Matters

Author: John Doerr

John Doerr is the legendary venture capitalist who invested in (among others) Google, Amazon, Compaq, Intuit, Netscape, Symantec, Twitter and Zynga. Seriously this guy is an OG in the venture world. He started his career at Intel where he learned the system of OKRs (“Objectives and Key Results”) developed by Andy Grove. He’s been sharing it with the world ever since, it seems.

The OKR system helps organizations focus the talents and efforts of groups of people to accomplish incredible things together – from “making the trains run on time” to moonshot goals.

Shortly after Doerr’s firm Kleiner Perkins invest into Google, he showed up with a slide-show to pitch Larry & Sergey on OKRs. He presented it as an operating system for their business. They signed up, and have been using it ever since. This book includes excerpts from Larry Page and other founders/execs telling their story of OKRs.

I loved reading this book because I am a believer in goal-setting generally, and goal-setting processes for teams specifically to improve outcomes. Goal-setting and measurement are, for me, permanently intertwined. At eComfort, we used a similar methodology to set goals and metrics for each individual, and I was thrilled with the results. It was a bit rougher than OKRs, so the next opportunity I get I think we’ll migrate over to this instead.

Bonus: Google’s OKR Playbook

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