Shoe Dog: A Memoir by the Creator of Nike

There is so much interesting history behind the Nike brand and it’s predecessor Blue Ribbon Sports, and I had no idea! Knight explains the efforts to build the business, starting with selling shoes out of the trunk of his car. It’s also a great window to the culture he worked to build for his company, including the executive team that called themselves the Buttheads. As usual for memoirs of very successful people, you’ll have to pardon the couple chapters of self-congratulation – it’s earned. (View on Amazon)