Fine fast food for rough neighborhoods. 

Daniel Patterson, a famed San Francisco chef restaurateur with 2 Michelin stars, partnered with Roy Choi, the LA “King of Food Trucks”, to try and bring a fast food brand to the under-served neighborhoods of big cities. They started in Watts, a place where the only two sit-down restaurants are Subway and Popeyes. The story of their setbacks and perseverance building Locol is really interesting. lean more